Welcome to My Portfolio
Specializing in content strategy, I'm a data-driven out-of-the-box thinker who enjoys challenges and problem solving through the exploration of unconventional ideas. As a passionate writer, I always try to bridge my love and understanding of the power of words with that of the digital world while staying ahead of emerging industry trends. With years of experience and several certifications, I’m able to offer a keen eye for detail, an innovative approach, and a genuine connection to target audiences leading to high conversions.
Content | strategy | conversion
As the first and only Merchant Content Strategist at Postmates, my role is to build a merchant library, creating a wealth of content both merchant-facing and merchant team-enabling with the overall goal of getting more Postmates partners. My content pieces include case studies, white papers, one-pagers, landing pages, B2B lifecycle emails, blog posts, conference collateral such as booklets and term sheets, how-to scripts and videos, and email templates. I also manage internal writing partners editing weekly promotional emails, monthly newsletters, and as-needed general communications for voice, tone, length, and conciseness.
See below for a slideshow of my professional certifications including, SEO Foundations, Writing Marketing Copy, Storytelling for Advertising, and Grammar Foundations.