Professional Editorial Experience


2017 - Present

  • Write compelling, consumer-focused stories for brand emails, application, site homepage, landing pages, packaging, in-store signage, and social display banners while adhering to brand standards

  • Work alongside marketing and design teams to develop stories and determine intent

  • Research industry and social trends to stay ahead of competitors and on top of consumer interests

  • Maintain editorial calendar on a weekly basis ensuring all projects are completed in a timely manner

  • Participate in and lead idea-generating sessions on a bi-weekly basis

  • Identify upcoming fashion trends and create monthly landing pages in the app to drive sales and educate users


2017 - 2017

  • Wrote compelling, consumer-focused copy for emails, applications, site homepages, and social channels including YouTube, Snapchat, and Instagram

  • Wrote in multiple voices for three separate brands including #TrendingatSephora, New at Sephora, and PLAY! by Sephora

  • Strategized concepts for monthly beauty subscription boxes utilizing industry trends and audience affinities

  • Deliverables included headlines, taglines, puns, decks, promotions, emails, descriptions, and captions

  • Worked alongside marketing and design teams to determine intent, goals, and best practices for each campaign


2015 - 2018

  • Lead marketing initiatives while developing and implementing strategies from beginning to end 

  • Wrote blog posts to obtain new audiences while keeping current audiences engaged

  • Created monthly newsletters to promote new products, promotions, and customer loyalty

  • Managed monthly editorial calendar and tracked performance of various campaigns across multiple platforms

  • Used SEO to build robust email lists, create a solid following, and encourage sales 

  • Reached out to influencers and form partnerships on a campaign by campaign basis

  • Developed a deep understanding of needs, motivations, and aspirations of consumers

  • Generated over 7.5K in sales and sold over 650 products within my first year of business


2015 - 2017

  • Wrote editorial content for online marketing campaigns including blog posts, newsletters, video scripts, help center information, app messaging, and social channel content

  • Worked closely with customer success, product, and legal teams to plan, produce, film, and publish web content including how to videos, live weekly webinars, etc.

  • Worked alongside social media manager to develop and manage editorial calendars

  • Strategically prioritized content initiatives based on business objectives and customer needs

  • Tracked content across lifecycles optimizing top performers

  • Consistently engaged with community of users to determine struggles and create content that helped achieve better user experiences

  • Identified can’t missed opportunities by keeping up to date with latest industry trends to ensure content is always relevant and ahead of the curve

  • Identified influencer and advocate partnership opportunities across the web