Turns out, beauty copy doesn't have to take itself so seriously

I specialized in the fun stuff—punny product titles, cheeky ad copy, and social captions that made people smile before they swiped up. Whether it was crafting "Glow-getter" campaigns or writing product descriptions that felt more like beauty besties talking than sales pitches, I proved that cute and clever could also convert.

My sweet spot was finding that perfect balance between playful and helpful, creating copy that worked across social, digital ads, and site merchandising. Because when someone's deciding between 47 different mascaras, a little personality goes a long way.