Turned wanderlust into wardrobe sales...

while navigating the delicate art of cultural celebration without appropriation. Tea Collection's whole thing was destination-inspired kids' clothing, which meant I got to research everything from Moroccan textiles to Japanese festivals—then figure out how to honor those cultures in copy that felt authentic, not extractive.

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My approach was part anthropologist, part storyteller, all heart. I developed voice guidelines that let us celebrate global inspiration while staying true to our "adventure starts at home" brand truth. Every product description, email campaign, and social post had to pass the "would this make someone from that culture smile or cringe?" test.

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The result was storytelling that felt both globally curious and genuinely respectful—proving you can create compelling copy without cutting corners on cultural sensitivity.